Content Marketing for your Law Firm
Legal World
Here at Law Promo, we’ve had a number of our clients come and ask us how they can market their firm online and expand their reach. We’re all for teaching and educating our clients on the latest search engine optimization and marketing techniques because we feel clients should have some general knowledge of how to optimize their attorney web design. In this post, we’ll be covering Content Marketing for your Law Firm.
So, what is content marketing?
Content marketing is the practice of promoting and using your content as your primary marketing tool. It’s a trend that has been picking up speed lately and is now recommended to all law firm marketers. The idea behind content marketing is the fact that most attorney web designs provide typical brochure information meaning that almost all law firm content is all about listing qualifications and telling people why they should hire your firm over the competition. While it’s necessary to list qualifications and explain why people should hire you, most visitors simply skim the content because of the dry presentation.
Read more.
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